Job Description
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to enhance brand visibility and generate leads. This role requires a mix of strategic thinking, creativity, and data-driven decision-making to improve the digital presence of our company.
Job Responsibilities:
- Develop and implement effective digital marketing strategies to drive online traffic and brand awareness.
- Create and manage engaging content for websites, blogs, social media platforms, and email marketing.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and social media insights.
- Collaborate with the design and content teams to create compelling visuals and copy.
- Stay updated on the latest digital marketing trends and best practices.
- Improve the overall digital presence and SEO rankings of Vrit Technologies website.
- Execute email marketing campaigns and automation workflows.
- Conduct competitor analysis and identify new growth opportunities.
Requirement:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 2 years experience in digital marketing.
- Proficient in tools like Google Analytics, Google Ads, SEMrush, HubSpot, and others.
- Strong understanding of SEO, PPC, email marketing, and social media platforms.